In today’s digital age, it’s becoming increasingly important for businesses to have an online presence. However, some businesses are unsure of the true value of digital marketing.
In this blog post, I’ll explore 5 reasons why you should hire a digital marketer to help grow your business.
- Creating a ‘Call-To-Action’
A digital marketer can help your business entice online audiences to commit to a ‘Call-To-Action’. Smartly crafted action prompts, such as ‘Speak to us today’, ‘Sign up here for a first order discount’, or ‘Buy Now’, can be added to key touchpoints on your business website and social media pages to create leads and sales.
- Cost-Effective
Digital marketing is far more cost effective than traditional marketing, and digital marketers get better cost-per-lead compared to any other marketing channels. Working smarter with your marketing budget will bring more customers to your door and the right type of customers.
- Conversion Optimisation
Conversion rates are vital to your business. Digital marketing can help turn websites and social media pages into leads, which can then create followers, subscribers, and sales. Conversion optimisation should be the number 1 priority for your marketing department.
- Interacting and Engaging
Digital marketing allows you to interact and engage with your targeted audience, giving you invaluable insight into what your customers want. This can lead to increased effectiveness and precise targeting, boosted revenue via tailored offers, discounts, and customer deals, as well as boosted customer retention and cross-selling.
- Trust
The analytics that digital marketing offers via social media channels and tools such as Google Analytics give your business signals from your customers/potential customers. The power of product reviews, Google reviews, and testimonials are significant as we know that saying “People trust people”, and “people buy from people”. The more your digital marketing strategy pushes customer interaction, the more revenue your business will generate through customer trust.
At Clarrow, we specialise in digital marketing recruitment and have a deep understanding of the ever-changing landscape of the digital marketing world. I work closely with businesses to understand their unique needs and find the best talent to fulfill those requirements for them to retain talent for long term success. If you require assistance hiring digital marketing employees, contact me at liam@clarrow.com.au
